The Mechanical Bride Notes


The Mechanical Bride is a short article by Marshal McLuhan. Marshall McLuhan was a Canadian professor, philosopher, and a public intellectual. The report was published in 1951. Marshall uses a lot of metaphors. His influence on writing the article is from questions he has about the front page of the New York Times article. He uses analogies about the front page to the famous Spanish artist Picasso’s paintings. He looks at the front page of New York Times as, “art.” Marshall also challenges what the audience reads and how they understand the headlines from a New York Time’s newspaper.

Making Connections

The most significant connection that I am doing with the Mechanical Bride article is with social media, technology, and the newspaper. They both work together trying to talk to an audience. Marshall McLuhan questions the front page of a New York Times newspaper, along with comparing it to, “a visual technique of a Picasso, the literary technique of James Joyce.” According to bibliography of Picasso is a Spanish painter, and the bibliography of James Joyce is an Irish Novelist. According to Metro News Tim Berners-Lee and Vint Cert invented the World Wide Web we use today. James Joyce, Picasso, Tim Berners-Lee, and Vint Cert all specialized in something. Then came the first recognizable social media site, “Six Degrees,” which was according to cbs news founded by Andrew Weinreich. If it weren’t for Tim Berners and Vint Cert for the invention of the world-wide web and Andrew Weinreich for founding the first social media site, we wouldn’t have the advances for being able to read the news on the internet. But like the newspaper the internet isn’t always reliable. Marshall McLuhan states in The Mechanical Bride article, “certain habits of mind have led to a natural exaggeration about the value, and even necessity of, ‘current views.’ The same of mind lead to condemnation of modern art because of its lack of a ‘message.'” I feel like that statement is self-explanatory. Making that connection with some people they believe everything that is on the internet. Or just like the newspaper and the internet, the mind will interpret the readings to whatever it thinks. Not everyone takes in information the same way.


In the Mechanical Bride text that was assigned this week published in 1951 by Marshall McLuhan starts with questions in larger bold print, different from the rest of the article. Marshall McLuhan asks questions about the front headline of a newspaper The New York Times. My questions for the author, what happened or what triggered his mind about his feelings toward a caption of the New York Times newspaper? Marshall McLuhan gives comparisons with the newspaper to a famous artist and states, “any paper today is a collective work of art.” Marshall isn’t an artist but was a Canadian professor, philosopher, and a public intellectual. Out of all things in the world he chooses to challenge the New York Times front headlines paper. As someone with his background, it makes sense. A philosopher emphasis on reason and argumentation, which what Marshall McLuhan is doing, with this article. He has questions, and as a public intellectual he is not just smart, but very smart. And what do intelligent people do? They ask questions and try to get answers. Therefore, everyday activities like reading the paper may have him wondering, what is it about the newspaper that grabs peoples attention and divides what is fact or fiction about the headlines. How far are people willing to go to separate the truth and myths.

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