Chapter 2 Filtered Reality

Summary

Chapter 2 Filtered Reality in the book, “Seeing Ourselves Through Technology,” by Jill Walker Rettberg is about how filters filter reality. Jill starts by telling how life can be filtered. Jill shares and describes different types of filters. The types of filters that are shared in this chapter are cultural, technological, genre, and cognitive. Some things that are filtered can be a combination of more than one type of filter. Filtering doesn’t just happen by changing colors or editing pictures. It can be done through social media or the human body. Jill talks about how Facebook, Instagram, and other apps filter their websites without people realizing it. Filtering can be used in many ways, from manually to technology.

Key Terms

Algorithm: a process or set of rules to be followed in calculations or other problem solving operations, especially by computer

Analytical: relating to or using analysis or logical reasoning

Terministic Screens: what terms in our language through which our understanding of the world is filtered.

Neoliberal: relating to a modified form of liberalism tending to favor free market capitalism

Aestheticising: represent something as being beautiful or artistically pleasing

Anesthetising: becoming unconscious

Main Idea

“This chapter proposes using the term ‘filter’ as an analytical term”

Topic: Jill Walker Rettberg statement page 20

“Filters can be technological, cultural or cognitive, or they can be a combination of these”

Topic: Jill Walker Rettberg statement page 20

“Filters have become an important part of popular visual culture”

Topic: Jill Walker Rettberg Statement page 21

“Filters allow us to make our selfies and other photos look brighter, more muted, more grungy, or more retro than real life”

Topic: Jill Walker Rettberg describing technology filters page 21

“We filter our images, our email and our newfeeds”

Topics: Jill Walker Rettberg describing what somethings we may filter page 21

“Using the term filter to understand todays digital culture is a conscious choice”

Topic: Jill Walker Rettberg statement about filters page 22

“Preformatted baby journal can be seen as a technological filter”

Topic: Jill Walker Rettberg example for technological filter page 22

“cultural filters are rules and conventions that guide us, filter out possible modes of expression so subtly that we are often are not even once of all things we do not see”

Topic: Jill Walker Rettberg definition of cultural filters page 24

“One reason the filter fascinates us is that it gives the image that strangeness that defamiliarises our lives”

Topic: Jill Walker Rettberg statement page 26

“Our brains and senses filter our perception of the world

Topic: Jill Walker Rettberg statement page 27

“Technology filters our visual representation”

Topic: Jill Walker Rettberg statement page 28

Social media does its own filtering

Commentary

I am a person who learns best with examples. In Chapter 2 Filtered Reality in the book, “Seeing Ourselves Through Technology,” by Jill Walker Rettberg she uses lots of examples connecting with current life scenarios. My favorite example she uses is between Instagram pictures and coffee filters. Chaper 2 Filtered Reality by Jill Walker Rettberg page 21 explains it: “Instagram filters in may, in fact, remove data by making a colorous image black and white, but often the perceived effect adding to the image: boosting the colours, adding borders, creating vignette effect or blurring parts of the image. A coffee filter does something similar. Technically the coffee filter does stop ground coffee beans from getting into the pot beneath, but the point of a coffee filter is to add flavour to water by slowing its flow through coffee beans.” Instagram, a type of social media, makes your pictures look better, and coffee filters make your coffee taste better. They both contain some filter.

 

 

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