Chapter 2 Filtered Reality in the book, “Seeing Ourselves Through Technology,” by Jill Walker Rettberg is about how filters filter reality. Jill starts by telling how life can be filtered. Jill shares and describes different types of filters. The types of filters that are shared in this chapter are cultural, technological, genre, and cognitive. Some things that are filtered can be a combination of more than one type of filter. Filtering doesn’t just happen by changing colors or editing pictures. It can be done through social media or the human body. Jill talks about how Facebook, Instagram, and other apps filter their websites without people realizing it. Filtering can be used in many ways, from manually to technology.
Algorithm: a process or set of rules to be followed in calculations or other problem solving operations, especially by computer
Analytical: relating to or using analysis or logical reasoning
Terministic Screens: what terms in our language through which our understanding of the world is filtered.
Neoliberal: relating to a modified form of liberalism tending to favor free market capitalism
Aestheticising: represent something as being beautiful or artistically pleasing
Anesthetising: becoming unconscious
“This chapter proposes using the term ‘filter’ as an analytical term”
“Filters can be technological, cultural or cognitive, or they can be a combination of these”
“Filters have become an important part of popular visual culture”
“Filters allow us to make our selfies and other photos look brighter, more muted, more grungy, or more retro than real life”
“We filter our images, our email and our newfeeds”
“Using the term filter to understand todays digital culture is a conscious choice”
“Preformatted baby journal can be seen as a technological filter”
“cultural filters are rules and conventions that guide us, filter out possible modes of expression so subtly that we are often are not even once of all things we do not see”
“One reason the filter fascinates us is that it gives the image that strangeness that defamiliarises our lives”
“Our brains and senses filter our perception of the world
“Technology filters our visual representation”
Social media does its own filtering
I am a person who learns best with examples. In Chapter 2 Filtered Reality in the book, “Seeing Ourselves Through Technology,” by Jill Walker Rettberg she uses lots of examples connecting with current life scenarios. My favorite example she uses is between Instagram pictures and coffee filters. Chaper 2 Filtered Reality by Jill Walker Rettberg page 21 explains it: “Instagram filters in may, in fact, remove data by making a colorous image black and white, but often the perceived effect adding to the image: boosting the colours, adding borders, creating vignette effect or blurring parts of the image. A coffee filter does something similar. Technically the coffee filter does stop ground coffee beans from getting into the pot beneath, but the point of a coffee filter is to add flavour to water by slowing its flow through coffee beans.” Instagram, a type of social media, makes your pictures look better, and coffee filters make your coffee taste better. They both contain some filter.