When I was a kid growing up I wondered what I would look like if my skin tone was white. At the time filters were not as advanced as they are now. I see class pictures of me, and everything looks clear. I know I am not that dark. So I wonder for the people who are darker than me, how do they feel? There is a variety of filters. Filters should be advancing with darker skinned people the way they are with white skinned.
Many filters now, each have their own meaning In chapter two, “Filtered Reality,” from Seeing Ourselves Through Technology by Jill Walker Rettberg shares various kinds of filters. Starting with Cultural and Technological, the difference between cultural and technological filtering is with cultural you self-customize everything in real life instead of through an electronic device. Another kind of filter is Genre. Genre filters are more controlled and contain certain requirements; an example given in chapter two “Filtered Reality” by Jill Walker Rettberg, 30 about Genres filters is, “a blog must have dated posts in reverse chronological order (interview done with Walker 2005a, 45), beyond these formal rules there are more subtle expectations that can be rejected but usually are not.” A filter we tend to use automatically sometimes without thinking about is Cognitive filters. “We can think of our body and minds ability to perceive certain things and not others as a set of cognitive filters.” (Rettberg, 32) Lastly, cultures have their own sets of filters that include: rituals, customs, terminologies, assumptions, and prejudices, sometimes there are obvious and noticeable filters and other times they are taken for granted (Rettberg, 32).
Going back in history to advance filters to get brighter picture for darker objects and not people it started, “In the 1970s when companies selling chocolate and dark woods complained that they couldn’t get good photos of these dark items that Kodak developed their Gold Max film with better light sensitivity. Meanwhile back in the 1950’s parents complained to Kodak that class photos lit for the white children and did not show the faces of the black children.” (Rettberg, 28) Interview with Roth in 2009, “Speculates that the reason the change came from pressure from advertisements’ rather than from the African-American community.” Unbelievable! It took advertisement agencies to make Kodak felt pressured to make a change, instead of the public with reasonable feelings. I believe no dark-colored kid should feel left out or unseen in pictures. It those kind of situations that can cause insecurities in oneself.
Today I am glad filters have advanced and have expanded enough to be categorized in different ways. I still believe they can come up with filters that make dark-skinned be seen more clearer or styled the way they make filters for light-colored people. I am proud to be in my skin, and I no longer wonder what it is like to be white skinned. I send nothing but happy thougthts to those who look at their class photos and wonder, “What would I look like if my skin was white?”